10 bestToysof January 2026
112M consumers helped this year.
1
LEGO Speed Champions Oracle Red Bull Racing RB20 F1 Race Car Vehicle Set 77243 Building Blocks for 18+ Gift
LEGO
9.8
2
Barbie Dreamhouse, Pool Party Doll House with 75+ Pieces and 3-Story Slide, Pet Elevator and Puppy Play Areas
Barbie
9.6
3
Smartivity Rocket Launcher Kit for Kids 6, 7, 8, 9, 10, 11, 12 Years Old | Build Your Own Rocket and Launcher | Birthday Gifts for Boys & Girls | DIY STEM Science Toy for Kids 6-12 Years-Multicolor
Smartivity
9.4
4
Nerf Elite 2.0 Shockwave Toy Blaster, 30 Darts,15-Dart Rotating Drum, for Kids Teens and Adults, Outdoor Toy for Boys & Kids Ages 8 and Up
Nerf
9.1
5
Amazon Brand - Jam & Honey Barbie Washup Kitchen Set for Girls | Pretend Play Sink Toy with Utensils & Water Pump
Amazon Brand - Jam & Honey
8.8
6
Hot Wheels Action Dual Loop Dash
Hot Wheels
8.5
7
Amazon Brand - Jam & Honey Barbie Makeup Set for Girls | Portable Pretend Play Suitcase Kit | Non-Toxic | Age 3+ Years
Amazon Brand - Jam & Honey
8.2
8
Smartivity DIY Military Vehicle for Kids 8-14 Years | Army Truck with Air Powered - Missle Launch System | Birthday Gift for Boys & Girls | I STEM Toy for 8,9,10,11,12,13,14 Years
Smartivity
7.9
9
Barbie® Kitty Condo™ Doll and Pets Playset Doll (Brunette), 1 Cat, 4 Kittens, Cat Tree & Accessories, Toy for 3 Year Olds & Up
Barbie
7.6
10
VTech Smart Shots Sports Center - Multi Color - Toddler Sports Toy - Ages 1-3 - Includes Basketball Hoop, Soccer Net, LED Scoreboard & Early Learning Center
VTech
7.3
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